For this leading regional provider of industrial solvents, lubricants, and chemicals, Slaughter Group was asked to develop a corporate identity and culture enhancement program. Using its proven “inside out” approach, the cohesive program began with an identification of culture and the definition of core values and mission. This provided the foundation to then focus outward with new naming and brand architecture for the multiple products / divisions in the company and a dynamic, new corporate identity to strategically position the company for future growth.
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